HELLO

To begin a bit
unconventional
before...

I say that I am a marketing consultant, author, whatever, I must confess that I am a storybuilder. How it differs from a storyteller is that a storybuilder builds a story in a way that it should be heard, than the way it is said (like a storyteller would do). On a conventional platform, I am a seasoned entrepreneur. My first agency, italics, a marketing communications agency, was founded in 2005. italics has since catered to over 5000 clients globally including marquee Fortune clients. I am very proud to wear the italics cap.

My second venture was Markigence (Marketing + Intelligence), a specialised marketing consultancy and digital marketing agency.

Founded in 2009, we launched Maruti Suzuki and Canon on social media way back in the early years and have since then enabled more than 100 brands globally. Markigence was the fuel to my marketing sensibilities and vice-versa.

Since 2015, largely due to passion for marketing, and further sharpening my acumen I have been an independent marketing consultant, consulting with startups, ecommerce companies, personal brands, institutions and SMEs.

As a consultant, my role includes devising marketing roadmaps, understanding brand personality and defining it, populating marketing KPIs, supporting marketing activities and and generating ROIs. My experience enables me to do that across channels and mediums. Having said that, I would unabashedly say digital media particularly excites me, and I bring a greater understanding of the medium in terms of its usage and function.

I am always up for a quick hello, and if it clicks further, for a nice warm coffee. Feel free to contact me at harsh@italics.in and I would love to make your brand better.